Contacts

Undergraduate

Undergraduate Quicklinks

Careers

Sport Management - Marketing & Revenue

Sport marketing and revenue professionals drive fan engagement and business success through marketing sponsorships, ticket sales, digital media, and special events. As the sports industry continues to expand globally, organizations seek creative, data-driven professionals who can grow audiences, generate revenue, and enhance the fan experience. A career in sport marketing offers diverse opportunities across professional, collegiate, amateur, and international sports.

What You'll Do
  •  Develop marketing campaigns
  • Manage social media and digital content
  • Increase ticket sales and fan engagement
  • Activate sponsorship partnerships
  • Plan and market events
  • Analyze consumer and sales data
  • Build brand awareness
  • Support community outreach initiatives

Build Your Foundation

Build Your Foundation

Gain Experience

Launch Your Career
Skills Employers Look For
  • Communication
  • Marketing & Branding
  • Sales & Customer Service
  • Social Media
  • Digital Marketing
  • Data Analytics
  • Creativity
  • Event Planning
  • Teamwork
  • Leadership
 Build a Competitive Resume
  • Complete internships with teams, leagues or agencies
  • Volunteer at sporting events
  • Work in ticket sales or fan engagement
  • Manage social media or marketing projects
  • Participate in campus organizations
  • Build relationships through networking
 Career Preparation
  • Build a professional resume
  • Develop your LinkedIn profile
  • Create a portfolio of marketing projects
  • Attend career fairs and networking
    events
  • Apply for internships early
  • Follow industry job boards

Career Opportunities

Marketing & Fan Engagement

  

Revenue & Business Operations
  • Marketing Coordinator
  • Social Media/Content Manager
  • Brand Solutions Coordinator
  • Promotions Director
  • Event Marketing Manager
  • Creative Director
  • Sports Marketing Analyst
  
  • Sports Sponsorship Manager
  • Director of Ticket Operations
  • Advertising Sales
  • Fundraising Director
  • Finance Director
  • Director of Stadium Operations
  • Human Resources Director

Get Involved 

  • Sport Management Club (@rusportmanagementclub)
  • Rutgers Athletics
  • Intramural & Recreational Sports
  • Volunteer at sporting events

 Helpful Links

 Career Sheets

These career sheets are short, prBrainpower Pathways Logo Collectionactical guides that help students explore different careers and understand what it takes to get started. Each sheet provides an overview of the career, the skills and education that may be helpful, and possible next steps.

Students should use the sheets as a starting point for exploration—not as a definitive guide or a requirement to follow a particular path. They can review sheets for careers that interest them, compare different options, and use the suggested resources and next steps to learn more, identify opportunities, and begin building a plan for their own career journey.

Exercise Science Careers
    Athletic Training
    Chiropractor
    Dentist
    Occupational Therapy
    Physician Assistant
    Physical Therapy		 Sport Management Careers
     Administration & Events
     Agent & Law
     Coaching
     Marketing & Revenue