Sport marketing strategy, design, and management. Concepts and methods essential to identifying and analyzing marketing threats and opportunities and developing and evaluating marketing strategies. Develops an understanding of the nature and role of marketing in the sport organization.
Prerequisite: 01:955:311.
Course Descriptions
01:955:412 Advanced Sport Marketing
- Course Code: 01:955:412
- Semester(s) Offered: Spring
- Credits: 3